Or... if you've just started offering Specialized Services recently, then what you're not being told is that your consultant/agency already has multiple doctors in your area that they are selling to, and you are just another one on their list to brag about.
All of these consultants/agencies use the exact same treatment protocols and advertising templates for all of their clients... including you!
So, if you're offering the same program as your competitors... what do you think your potential leads are seeing when you are marketing to them? The exact same ads!
When was the last time you saw an "original" ad on Facebook?
Everyone's ads look identical, right?
Well... Your potential leads are seeing the same ads over, and over, and over, and over, and over, and over, and over, and over, everyday.
If the company you're learning "systems" from is bragging that they have 300, 400 or 1000 clients following these same "systems"...
That is NOT a good thing for you.
It's actually the opposite.
If they brag that they have 300 or more clients, they are admitting and guaranteeing, that they have more than 1 client in your metropolitan area.
(Most large cities have at least 5-10 clients using the same program and systems.)
So, the people you're marketing to on Facebook and Google are seeing the exact same messages from 1, 2, 5, or more offices in your town.
This means that YOU do not have the best solution for your patients.
Not even close, because...
Your office... and each of the other offices, have the same solution.
So, what does this mean?
You're prospects are now looking for the closest location to them, and the lowest price for the exact same services.
Yes, they've been to other offices before yours, getting the same discounted first visit.
Veteran tip: The majority of your patients are lying when they tell you that they haven't been to another office yet. If they've seen your ad 1000 times on Facebook, because of retargeting, then the algorithms are also putting your competitors ads in front of their faces 1000 times too.
This is why your enrollments are so low. Many of these patients have mastered the art of getting as much FREE information from each of us, and then trying to fix the problem themselves.
Now, when you keep hearing about the huge success stories at your consultants yearly seminars...
Remember, less than 10% of their clients will have practices collecting over $1,000,000.
The only doctors who are collecting this amount or more, are the ones who are natural salesmen. Or, they embraced the sales process to win.
Everybody else struggles for a couple of enrollments each month. The scraps left over.
And because it's so hard, eventually everybody else gives up. Sound familiar?
Online advertising used to be great!
Ads are still cheap.
We used to get hundreds of leads every month.
It was amazing!
Even the Agencies only charged $1,000-$2000 for their fees back then.
However, now that EVERYBODY is advertising on social media, your potential patients have too many options.
They're getting bombarded all day long by you AND your competitors.
Your office alone is responsible for them seeing the same ad 10-30 or more times every day on social media.
How annoyed do you get when you see the same ads that pop up on your screen dozens of times every day? Even when you're interested in the product it is insanely annoying.
Could there be a better way?
For months or years now, you've been wishing for a way to get leads and patients like you used to.
However...
Doing things the same way as years ago will never provide great leads again. EVER!
That's why the Agencies are panicking. They're offering to do everything except treat the patient because they know they suck at getting good leads.
The only thing you hired them for in the first place!
So yes... there is a better way!
And you can be the only one in your city advertising this way, if you act quickly!
What's amazing about this way to advertise is that it worked 10 years ago... 15 years ago... and even 20 years ago. And, it still works today!
Since I opened my own office, I've been on a mission to create a Competitive Advantage so that I wouldn't have to worry about the other doctors in my city trying to duplicate my success. For Specialized Services, it requires a different way of thinking.
You must create a way to market to prospects that are never (or rarely) on social media.
And, you need to WOW your patients when they come in your office.
Getting people in your office can be easy if done correctly.
But, it does you no good if you still haven't mastered how to handle them when they show up.
It comes down to these 3-C's.